Over half a trillion dollars is spent worldwide on entertainment, and the big fat Indian wedding alone comprises of 38 billion dollars globally. Worldwide the creative and cultural industries are growing at twice the rate of the world economy - although this may have halted slightly over the last few months. It is obvious from these figures that we are spending more money on our free time and in return expecting a wide range of entertainment experiences. For this to happen, there needs to be people arranging, creating, promoting and managing these experiences for our entertainment pleasure. Currently a vast majority of this sector operates only in the unorganised sector.
Entertainment comes in many forms: comedy, reading, theatre, music, concerts, festivals, exhibitions, computer games, radio, television, sport and the circus all provide us with entertainment. The choice is huge and is growing as technology advances and as people feel the need to use their often limited spare time more wisely.